The big business of Wellness Tourism

As wellness, well-being and health becomes a concern for consumers of all ages, the tourism industry is offering new methods to support their customers beyond the traditional spa weekend. Wellness tourism, once confined to relaxing spa treatments, has developed into…

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How can cities beat the overtourism epidemic?

Mainstream tourism is in danger of being homogenised. As the world’s most visited attractions are showing the effects of overtourism, ‘Conscious-Tourism’ will continue to gain more importance. How can your brand create sustainable long-term solutions to the over-tourism epidemic, which…

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Thawing of the Polar Travel Market

A rise in accessibility to the polar travel Arctic and Antarctica is offering consumers new ways to experience polar destinations. However, with tourism on the rise in these regions, so too is the impact on the environment and brands are…

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How much do consumers really care about sustainable tourism?

Sustainable tourism

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